We are sustainable experiences to settle one’s mind. We are the convergence of music and visual art to measurably move, motivate, inspire, and heal the nervous system. We are your dose of artistically-driven mind-body regulation.

Setl creates multisensory experiences for live events designed to promote meaningful shifts in mental state.

How it works

Through positive interactions with art we can ease the mind, reduce stress, regulate and balance the body’s nervous system. 

Original music and artwork

Our experiences are purposefully composed and designed to provide a positive mental and emotional stimulus.

Spatial audio design

We utilize cutting-edge immersive audio technology to create a fully enveloping sound experience.

VR/XR and Projection

Virtual, extended reality, and projection experiences transport users, whether through passive viewing or interactive play.

Perhaps it is music that will save the world.
Perhaps it is music that will save the world.
Perhaps it is music that will save the world.

Featured Technology

What people are saying

About SETL

Learn more about us, our vision, and plan to heal the world through art

Who we are

Setl is an experiential wellness company based in Los Angeles and Las Vegas. Co-founded by siblings Zander and Sarah Thiele, Setl aims to enhance public wellness through a framework focused on approachability, and entertainment. Utilizing advanced spatial audio and immersive visual technologies, such as 360-degree projection and virtual reality, Setl creates multisensory content designed to promote meaningful shifts in mental state. This innovative approach seeks to facilitate stress reduction, enhance emotional regulation, improve mood, and encourage relaxation and mindfulness among participants, ultimately fostering mental well-being through immersive artistic experiences.

What We believe

We believe when stress and anxiety become the default state, internal and external systems break down. We believe music and art are powerful frameworks for nervous system regulation. (If you've ever experienced “the feels” when listening to music or looking at art, then you've experienced frisson). 

Current research implies that cultural engagement with music and art can reduce depression and anxiety, improve mood, increase focus, and improve overall well-being.  We believe purposefully composed immersive artistic experiences using the most cutting-edge technology can provide a positive mental and emotional stimulus. 

We believe these experiences belong to you.

Our Vision

At Setl, we envision a future where decompression is built into daily life, stress and overwhelm fade into the background, and empowered individuals thrive through purposeful engagement with the world around them.

Our mission

We are pioneering a new path in entertainment, delivering purposeful and engaging content that elevates the well-being of humanity—mind, body, and spirit.

Our mission is to promote human wellness and mental & emotional balance through immersive audio and visual artistic experiences.

These experiences will be a conduit to reflection, balance, and mindfulness and will encourage a trend that people can and should afford to take time to care for self.

Join the effort

We are seeking partnerships, and creative collaborators. If you’d like to learn more and to get involved, please contact us at info@setl.ai. We look forward to hearing from you!

Timeline

Our journey so far

Proof of concept

From Nov 2023-Dec 2023, we conceptualized and created our first original piece of content utilizing Dolby Atmos and generative AI.

Founded

In Feb 2024, we incorporated as Setl Immersive Inc.

VR on the radar

During the month of April, while networking with creators in the VR space, we were encouraged to consider virtual reality as a platform for our experiences.

VR!

From May-June, 2024, we worked hands-on with Las Vegas design group The Factory, creating the first interactive VR experience for Setl.

Venice Art Walk

June 20th, 2024, Setl makes its first public appearance at an art walk held at Venice's art and plant house Pour Vida. WE LEARNED A TON!

Lumen & Forge

Setl's private activation on July 18, 2024 featured experiences in Virtual Reality and Projection Dome with spatial audio a la binaural headphones, and a Multi-Surface Projection installation featuring a 7.2.4 spatial audio speaker configuration sponsored by Kali Audio. We had around 100 guests in attendance for an incredible night that garnered Setl invitations for future partnerships with immersive events companies, a boutique liquor brand, and a speaker manufacturer.

Next Phase

Immediately following Setl's private activation in Las Vegas, we kicked off visual design on the second piece of content for Generation 1, and began preparation for our pre-seed funding round.

Behind the Curtain

Following the official incorporation of Setl in February 2024, we have been hitting the pavement every day building our network of potential creative collaborators, advisors, sponsors, and partners in the event space, tackling market analysis, developing our brand voice and learning how to be founders.

  • December 2023
  • Feb 2024
  • April 2024
  • May-June 2024
  • June 20, 2024
  • July 18, 2024
  • July 19th, 2024
  • Feb 2024- current