About Us

Co-founded by siblings Zander and Sarah Thiele, Setl is an experiential wellness company based in Los Angeles and Las Vegas.

Setl aims to enhance public wellness through a framework focused on approachability, accessibility, and entertainment. Utilizing advanced spatial audio and immersive visual technologies, such as 360-degree projection and virtual reality, Setl creates multisensory content designed to promote meaningful shifts in mental state. This innovative approach seeks to facilitate stress reduction, enhance emotional regulation, improve mood, and encourage relaxation and mindfulness among participants, ultimately fostering mental well-being through immersive artistic experiences.

Setl Cofounders

Bonded synergy

Siblings Zander and Sarah Thiele co-founded Setl in early 2024. Both believe in the importance of socializing for mental and emotional well-being, and so, founded Setl as a venture to promote conscious living, and place wellness at the forefront of entertainment. Complementary backgrounds in product development and music composition are a collaborative superpower, as is a shared love for video games, escape rooms, mountain towns, and craft beer.

People walking in empty room, each with a thundercloud covering their head

A shared vision for change

Art empowers

"As the children of a drum-builder father and a dancer/music teacher mother, we have a profound appreciation for the healing power of art and music." - Zander Thiele

"In a world filled with constant challenges, we've often reflected on how we can contribute to a brighter future. We want to alleviate some of the pressure we all face. After all, when it comes to stress and overwhelm, even small moments of relief can make a difference. If we can help individuals find that relief, we believe we can collectively foster meaningful change—starting with the individual." - Sarah Thiele

Seated woman wearing Setl virtual reality headset, man standing behind her adjusting the headset

Zander Thiele

Co-founder, CEO

PhD Mechanical Engineering, ex-Bird

A.k.a. Z

Hobbies: Fitness, choir, golf

Favorite Food: Peanut butter

Binge worthy: Lord of the Rings (extended editions)

Karaoke Song: "Rappers Delight (7 min version)" by The Sugarhill Gang

Celebrity Bestie: Hugh Jackman

A hardware product development leader with a PhD in Mechanical Engineering from UCLA, Zander’s roles have spanned in-house and advisory capacities in both startup and established corporate environments. He built the hardware program management team for Bird Scooters, which managed design and development of 10+ vehicle programs with $M - $MM budgets and has experience building and leading globally-distributed teams. 

As a choral singer, classical pianist, casual percussionist, and former competitive swing dancer, Zander considers music and the arts to be a powerful source of centering, well-being, and awe. Recognizing the overwhelming volume of stresses and sources of burnout in professional and personal life, Zander is passionate about channeling music and the arts to help.

Woman holding headphones to her ear, staring at laptop screen

Sarah Thiele

Co-founder, Chief Creative Officer

Composer, songwriter, producer

A.k.a. Rain Man

Hobbies: Billiards, Beat Saber

Favorite Food: Artichoke/Ice Cream

Binge worthy: GoT, Harry Potter, Pema Chödrön

Karaoke Song: "I Feel Good" by James Brown

Celebrity Bestie: Emily Blunt

With over 20 years in the entertainment arts; composer, producer, recording artist, and live performer Sarah Thiele is also a classically-trained pianist. Sarah’s songwriting, production, and musical artist work has been featured on networks including NBC, ABC, CBS, USA, MTV, CW, WB, Netflix, FX, Youtube TV, The UFC, and more. Sarah has provided coaching to artists on national competitions the Voice, American Idol, and X-Factor. 

As a friend, a community member, and a mother, Sarah considers the well-being of those around her to be a top priority. As a performer, Sarah has long been attuned to the impact that music has on those who experience it. She regards the evolution of spatial audio and immersive technology at large to be an opportunity to seriously magnify the positive impacts of original music on humanity.

Our Advisors
David Rodriguez

David Rodriguez

Founder @ 19 Audio, sound designer, re-recording mixer

Winner of 16 Emmy Awards and founder of Dolby Atmos-certified studio 19 Audio, David has over 25 years of experience as a sound supervisor, sound designer, and re-recording mixer and is an active member of the Academy of Television, Arts & Sciences. He has infused the power of sound into television, film, music, and media for some of the biggest names in the entertainment industry, including Netflix, Amazon, Paramount +, The UFC, Warner Bros, CW, FS1, UFC, Universal, NBC, CBS, and more.

Rey Luna

Rey Luna

Head of Finance, ex-Wheels (Exit) / ex-Plunge

Founding partner of Denver-based Peak Beverage Inc. and former graduate student at CU Denver, Rey is an experienced executive with a demonstrated history of working in the Tech, CPG, E-Commerce, and Hardware sectors. He has held critical finance roles in self-funded companies and companies that have raised over $140M in funding. Rey has helped companies grow from pre-revenue to over $100M in annualized revenue and has provided key financial leadership through a successful exit.

Lisa Wimberger

Lisa Wimberger

Founder & CEO @ Neurosculpting Institute

Founder of the Neurosculpting® Institute and co-founder of the NeuroPraxis App, Lisa holds a Masters Degree in Education, a Foundations Certification in NeuroLeadership, and Certificates in Medical Neuroscience, Visual Perception, and the Brain, and Neurobiology. She is a 7-time author of neuroplasticity and stress management books, including NEW BELIEFS, NEW BRAIN: Free Yourself from Stress and Fear, and NEUROSCULPTING: A Whole-Brain Approach to Heal Trauma, Rewrite Limiting Beliefs, and Find Wholeness.

Smiling man

Christopher Crescitelli

Founder @ MetaCities + Dreamland 

Christopher has been an award-winning creative artist, writer, producer, and director for over 35 years. His creative collaborations cover the spectrum of artistic expression from film, television, animation, and theatrical projects to newly emerging VR, AR, and metaverse experiences. With MetaCities, Christopher has launched the world’s first cross platform metaverse network focused on creating digital twins in collaboration with local, state, and federal governments. As the founder of Dreamland, Christopher has spearheaded numerous entertainment technology projects for Fortune 500 brands and companies.